Should we start by talking about us and give our credential to establish our credibility? Or start with convincing facts and figures? Or should we start with a giving approach?

In this thoughtful short video, Simon Sinek, a renowned TED Talk speaker, shares his best advice.

“The best way to do it is to start with some sort of story, metaphor or analogy that captures the idea that you’re going to be presenting about. […] A story that is emblematic of the end result.”

Here is the  program for the St. Lawrence Toastmasters meeting of November 1st, 2016.